Flower Knows
A fairytale brand transformation
Based in China, Flower Knows produces affordable makeup with fantastical and complex adornment taking influence from Asia and Europe. Flower Knows has a primary logo set in type, I wanted to create a charming graphic that could be used on brand packaging or merchandise.
Logo Evolution
Three designs derived from three concepts; fairy tales, flowers, and foxes. The nine tailed fox, a shape shifting creature that in Chinese culture can be an auspicious symbol, to play on the idea of changing one's appearance and to highlight the beauty of these beings.. The flower, being a straight-forward approach, was characterized with hearts to give it a youthful feel. The idea of fairy tales pulled from the stories of consuming a magical substance and altering one's appearance.
Color
Type
Aa
Minion
Elements
